The Sisters' Blog · February 15, 2026

What Buyers and Sellers Need to Know About the Northeast Florida Market Right Now

2 min read · By Tammy & Brooke, Jax Listing Sisters

What Buyers and Sellers Need to Know About the Northeast Florida Market Right Now

If you’re trying to decode the housing market headlines, you’re not alone.

Here’s what I’m actually seeing on the ground in Clay County and surrounding Northeast Florida:

• Homes under $400K are still moving — if priced correctly • Overpriced homes are sitting longer • Buyers are negotiating again (repairs, closing costs, rate buydowns) • Move-in-ready homes are outperforming “project” homes

This is not the frenzy of 2021. But it’s also not a crash.

It’s a strategic market.

For sellers, that means pricing and presentation matter more than ever.

For buyers, it means opportunity — but only if you’re prepared and realistic.

The right home, priced right, is still moving.

If you’re thinking about making a move in the next 12 months, now is the time to start building a plan — not waiting for perfection.

—

Tammy Jax Listing Sisters

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